In today's world, social media videos are taking over! When I was a kid, there were no such "things." Shucks! There was no such thing as an internet when I was a kid! Oops! I'm telling my age. Perusing social media sites of Millennials and Genesys, Meta Rose Art Biz reps deduced they cannot imagine living without such videos...we oldies know they can.
Hmm-mm-mm, my contemporaries may not have any idea what a social media video is. Consequently, this article is twofold: defining a social media video and finding out why they are taking over everything.
What is a Social Media Video?
According to experts, it's "a short-form video crafted specifically to drive engagement, actions, and captivate viewers on social networks." The keyword is "short," meaning 30 seconds to one minute in length, and... creators are hoping those seconds provide an opportunity for it to "go viral." But... in order to go viral, the video must meet a few demands: fast delivery, content versatility, size reduction and an attention grabber.
The Meta Rose Art Biz video below meets at least two (2) of the demands:
Meta Rose Art Biz Takes a Shot @ Creation
Creating a social media video is not easy. Keeping it short is, but the remaining demands require knowledge and skill. Getting past fast delivery, how does one "grab audience attention?" This is a skill staff member at Meta Rose Art Biz strive to master.
The impact has to be strong. This can be achieved with captivating music, images, verbal questions or statements. Secondly, the viewer must grasp the message quickly. In my opinion, some TV commercials "cloud" the message with "stuff" that is difficult for me to understand what is going on. The message is completely lost.
Follow-up with engaging images and text. Versatility is the key. Quickly, move from one image to another. Finally, go out with a bang!
Steps to Making a Social Media Video
Making a successful social media video involves planning, goal setting, editing and analysis. Here are a few steps to follow:
Not all social media platforms are alike, so choose the platform first, and then, create a video to meet the requirements.
Make sure the video matches the goals you have set for yourself, business or organization.
Edit your content.
Once the video is published, analyze its play rate, comments, likes, conversions, time on page and new followers.
Popularity of Social Media Videos
Why are social media videos so popular? My research shows that video popularity is based on quick viewer engagement, simple concepts and ideas, and the short time it takes to view it. Technology has advanced civilization immensely, but it can be enormously time consuming. For example, as an employee at Meta Rose Art Biz, I spend several hours each day changing passwords, verifying accounts and unlocking websites. The brain is overloaded with reading and updating policies, updating software and clearing out spam emails. So, internet users love short, concise simple ideas, magnified by images social media videos provide.
Businesses enjoy using these videos because they captivate targets markets, alter customer behavior and disseminate market strategies. Everybody seems to win!
Wow! I Did It!
Meta Rose Art Biz believes getting a successful video on social media deserves a "Wow! I did it!" Take your bows and move on to the next one.
This writer has social media videos, but none have gone viral. However, the game is not over. As you start or continue your "video creation," keep this information in mind and add to it. Maybe one day. . . I will see your viral video!
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