Recall a true story that relates to your CD, book or artwork.  It can be humorous, sad or life changing, but helps to deliver the message or idea of the product.

Describe the product. Connect it to the story. For example, explain how the song and story impacted your life. Did you write or sing it because of the loss of a loved one? 

Play a small excerpt of the song or video.  Allow the receiver to get a sample of what the product is.  This can be essential to its acceptance or rejection.

Include a short, concise bio.  Some include place of birth and education.  What motivated you into getting into music, writing or designing.  It is a mini inside look of yourself.